What's new

Innovative formulas, irresistible colours, sensorial textures: our new products are designed to inspire you and accompany you every day.

What's new

Innovative formulas, irresistible colours, sensorial textures: our new products are designed to inspire you and accompany you every day.

The Magnetic Palette

Entrez dans l’univers captivant de Magnetic, the new eyeshadow palette by 1944 Paris.

Designed as a showcase of contrasts, it combines matte, satin and iridescent textures to offer a range of looks, from the most natural to the most intense. From discreet everyday make-up to the most daring smoky eyes. A skilful balance to precisely define, structure, illuminate and intensify the eyes.

Magnetic

The Sparklers

Brighten up your eyes with our Liquid Eye Shadow, with a fluid and light texture for easy application and a long-lasting luminous finish.

Enriched with vegan pearls, Without plastic glitter, it captures light for dazzling holographic reflections. Versatile and skin-friendly, it can be used on eyelids, cheeks or lips for a sophisticated shine.

The Sparkling One

Illusion
Solaris

The Christmas Dreams Collection

Noël Dreams, an enchanting collection where each shade captures the sparkle of the festive season: deep, luminous shades that combine timeless elegance with sparkling magic.
Isaline vegan gel

Anaé vegan gel

Noélie vegan gel

Oriane vegan gel
Lysiane vegan gel
Joy vegan gel

The Lumi Blush

Lumi Blush elegantly enhances your complexion. Its silky powder infused with light colours your cheeks while illuminating them. The result: an instant healthy glow, without any heavy feel.
Rose Fever
Coral Crush